Published Jul 06, 2018Jaden Smith is back teasing the arrival of his new album, and it appears it could soon mark a first for the music industry, as he's set to release it via Instagram. Yes, not via Spotify. Not through Apple Music. And not even with Tidal. But through your Instagram feed.
Smith made the announcement about the seemingly innovative release plans via Twitter yesterday (July 5), telling his followers his new album SYRE: The Electric Album will arrive on Instagram this weekend on July 8.
UPDATE (7/8, 10 p.m. EDT): As promised, you can now stream the entire album over here via Smith's Instagram.
The Album Drops In 3 Days On My Instagram. #SYRELand— Jaden Smith (@officialjaden) July 5, 2018
At this point, it's unclear how the Instagram album rollout will work, but we're guessing it will make use of the platform's newly revamped video rules.
SYRE The Electric Album - JULY 8th— Jaden Smith (@officialjaden) June 2, 2018
As for the actual album, it will presumably feature Smith's recent "GHOST" single and will mark his first full-length since his 2017 debut effort SYRE.